The guide to Airbnb hosting in the Swedish summer: How to be an exceptional Airbnb host

As the summer season approaches, short-term rental bookings on popular platforms such as Airbnb, Booking.com and Vrbo are soaring. This is the perfect time for you to rent out your property! As a host that is keen for success, you have the perfect opportunity to create unforgettable memories for your guests throughout their stay in your property. By putting in extra effort and fully embracing the sunny spirit of the summer season in Sweden, you can stand out from other Airbnb and short-term rental properties, and rack up bookings, whilst maximising your rental income. Every little bit of effort counts in creating a memorable summer experience for holiday and business travellers. So, get ready to welcome your guests, and offer them moments of happiness under Sweden’s summer sun!

In this article we will learn more about the short-term rental market in Sweden during the summer and summer rental property profitability. Then we will explore some valuable tips to help you offer a memorable and enjoyable stay to your guests during the summer season and become an incredible short-term rental host.

Holidays in Sweden: short-term rentals booming during the summer season

The short-term rental market in Sweden is experiencing increased activity during the summer season due to holidays and summer travel, especially in popular tourist destinations and cities known for their natural beauty. SwedBNB, Sweden’s most professional and trusted short-term rental property management company is already experienced a more than 500 percent year on year growth in income and bookings, and that is expected to grow even more in July and August! 

Short-term rentals often see an increased demand for bookings during the summer period in Sweden. Popular platforms such as Airbnb, Booking.com and Vrbo often experience an increase in bookings and higher occupancy rates due to the significant rise in domestic and international tourism around Sweden. With the end of the pandemic, Airbnb is expecting “over 300 million guest arrivals on Airbnb” this year. Summer is the perfect time to make millions of travellers experience accommodation with a host. Sweden’s diverse landscapes attract both domestic and international travellers looking for a summer getaway.

Travellers are looking for attractive destinations for summer breaks, whether coastal towns, seaside resorts, mountain regions or popular tourist sites. Major cities such as Stockholm, Gothenburg, Malmö and Uppsala experience an increase in demand for short-term rentals during the summer months. These urban centers attract tourists keen to discover cultural attractions, enjoy a lively nightlife and attend local festivals and events. But they’re not the only ones, coastal towns such as Ystad, Borrby and Bastad are also popular summer destinations. These towns are experiencing increased demand for short-term rentals, particularly from guests looking for sun, sea and relaxation. In addition, summer in Sweden brings a variety of cultural events and festivals that attract both locals and tourists. Events such as Midsummer celebrations, music festivals, food fairs and open-air concerts all contribute to the increase in demand for short-term rentals in the areas hosting these activities.

Maximise your rental income during the summer season

After two years of uncertainty and loss due to the pandemic, the summer period is a real opportunity for you as a property owner and host, wherever your property is located to earn a great income from your property. During the summer, many travellers choose to take an extended holiday, allowing them to explore the wonderful regions of Sweden. As a host, you have an opportunity to attract these extended-stay guests by offering competitive and attractive rates and thus increase your rental income. In fact, adjusting your prices in line with seasonal demand means securing “20% to 40% extra income”. Short-term rental property management companies such as SwedBNB in Sweden can help you with all aspects of rental management. These companies offer rental management services to maximise the potential of your property and considerably increase your rental income. By placing your trust in a short-term rental property management company, you are more likely to see bookings come in quickly.

“I am delighted to have used SwedBNB to manage my property over the summer season. Their expertise and proactive approach enabled me to maximise the full potential of my property. Thanks to their effective marketing, I have attracted a steady stream of quality guests, which has ensured outstanding rental income. I am grateful to SwedBNB for their professionalism and commitment to delivering the best possible results. I would highly recommend them to any owner looking to maximise their income during the summer period.”

SwedBNB owner, May 2023

Tips for being an exceptional summer host

Summer travel is back and with it comes a wave of enthusiasm for unique experiences and moments of joy. As temperatures rise and friends and family rush off on holiday, it becomes essential to stand out as an exceptional host on short-term rental platforms such as Airbnb, Booking.com and Vrbo. If you want to maximise your rental income, the key to a successful summer rental lies in creating a welcoming and enjoyable experience for your guests. Being a quality host during the summer season requires meticulous attention to rental, constant attention to detail and a genuine desire to create lasting memories for your guests. By offering a personalised service and ensuring that every aspect of their stay is taken care of, you can guarantee an extraordinary summer experience that will keep them coming back year after year.

To stand out and attract the attention of discerning travellers at this time, it is essential to create an exceptional stay experience by highlighting the unique attractions of your property and by offering facilities and services that perfectly meet the summer needs of your guests. Make sure your property is ready for a memorable stay by carefully cleaning and refreshing every space before your guests arrive. Offer them an oasis of tranquillity and comfort, where every detail has been thought of to provide them with an unforgettable experience. Your property will be a haven of summer peace. Take a look at our top tips for being a good host:

Safety and comfort for your property and guests –

During the summer months, safety and comfort are paramount. Provide your guests with essentials such as sun cream, insect repellent and first aid kits. Make sure your property meets safety standards, especially if you have a swimming pool or outdoor facilities. Eliminate any potential hazards and give clear instructions to the short-term rental property management company on the use of equipment such as grills and barbecues.

Create a summer atmosphere, summer design 2023 –

Embrace the summer atmosphere by adding seasonal touches to your property. Use light, colourful curtains and decorate with bright touches that reflect the season. Place potted plants to bring a touch of nature indoors. Consider providing blankets, outdoor seating or even bicycles that your guests can use during their stay to explore the area. Discover more ideas by reading SwedBNB‘s Summer 2023 short-term rental guide to decor trends in Sweden by clicking here.

Suggested activities & tips for your region that travellers will appreciate –

As a host, you have local knowledge that can greatly enhance your guests’ experience. Provide a comprehensive guide or list of recommendations for nearby attractions, summer events, scenic spots, hiking trails or water activities such as canoeing and kayaking in nearby lakes. Include tips on the best local restaurants, ice cream parlours or farmers’ markets. In the Stockholm area, you can use the guidebooks of the short-term rental property management company SwedBNB by clicking here. Customers will appreciate your ideas and insider tips, but being aware of local events in your area can also help you adjust rental rates accordingly, so you can optimise bookings.

Air-conditioning or fans – a must at short-term rental properties

Make sure the air conditioning works efficiently to combat the summer heat. Consider providing extra fans, portable air fresheners or a free-standing fan for added comfort. Make sure your bedding is light and breathable to ensure guests stay comfortable even with warmer temperatures.

Designing your outdoor space for guest success –

Make the most of your outdoor space, creating a welcoming and functional area for your guests. Set up a comfortable seating area, install a barbecue or outdoor cooking equipment, and provide games or outdoor entertainment options, such as a volleyball net or a card game. Enhance the ambience with soft lighting or eco-responsible LED string lights for evening gatherings.

Fast, clear communication with travellers – 

Clear and prompt communication is essential to being a good host all year round. During the summer season, guests may have specific questions, or emergencies. A short-term rental property management company may contact you in the event of an emergency or problem, so respond quickly and be available to answer their questions. 

The summer season in Sweden sees a significant increase in demand for short-term rentals, stimulated by the country’s natural beauty, coastal areas, cultural events and outdoor activities. By implementing these tips, you can improve your accommodation and provide an exceptional experience for your guests during the summer season. Embrace the spirit of summer, create a welcoming atmosphere and do everything you can to ensure your guests have a memorable stay. Remember, happy guests are more likely to leave positive reviews, recommend your Airbnb to others and become regular visitors in the future.